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Proximus Cycling Challenge and cookies

Proximus Cycling Challenge uses cookies and similar technologies (such as pixels and local storage) in order to offer you a better, faster and more secure experience. Here are a few examples of the ways in which these technologies are used in the services: for logging in to Twitter, saving your preferences, adjusting the content displayed to your personal preferences, blocking spam and abuse, and displaying more relevant advertising. Below, we explain how Proximus Cycling Challenge, our partners and other external parties use these technologies.

What are cookies, pixels and local storage?

Cookies are small files that are placed on your computer by websites as you browse the internet. Proximus Cycling Challenge, like many other websites, uses cookies to understand more clearly how people use our services and to get these services to work better. A pixel is a small amount of code on a web page or in an email notification. Just like with the services of others, pixels are used to find out if you have interacted with certain web and email content. This allows us to measure and improve the performance of our services as well as make your experience more personalised.

Local storage is an often-used technology in the sector. It enables websites and applications to store information locally on your computer or mobile device. Local storage is used to adjust the content displayed based on earlier interactions with Proximus Cycling Challenge.

Why does Proximus Cycling Challenge use these technologies?

Proximus Cycling Challenge uses these technologies to provide its services in different ways, measure their performance and improve services. Use of the technologies usually falls within the following categories: o Verification and security: o To log you into Proximus Cycling Challenge o To guarantee your security better o To help us detect and combat spam, abuse and other activities that violate the Proximus Cycling Challenge rules

For example, these technologies help verify your access to Twitter and make it impossible for unauthorised parties to gain access to your account. In addition to this, they enable us to display more appropriate content via our services. o Preferences: o To save information about your browser and your preferences

For example, cookies help save your preferred language or the country in which you are located. This allows us to offer you Proximus Cycling Challenge content in your preferred language without having to ask you for it every time you visit our website.

o Analysis and research: o To help us improve our services and understand more clearly how people use our services.

For example, cookies help in testing different versions of our services. This way, we can find out which specific functions or content users prefer. Moreover, we can optimise and improve your experience using cookies that let us see how you are using our services, e.g. how often you use the services and which links you click. Google Analytics can be used to support these processes.

Where are these technologies used?

Proximus Cycling Challenge uses these technologies for its own websites and services, and on other websites in which our services are integrated.